In this fiercely competitive digital arena, how do you leverage data to stay afloat or propel your ecommerce business to the next level of success? Every interaction, click, and purchase leaves behind a digital footprint with loads of insights that can be...
Many people think media buying and digital marketing mean the same thing in the broader field of marketing. However, they’re distinct but crucial in making a brand visible and grown. Media buying is acquiring an ad space on websites, social media, and search engines. ...
When you are overseeing a busy marketing team, you have multiple activities to oversee. From planning new product launches to scheduling marketing activities, you barely have a few minutes to monitor your company’s LinkedIn, Twitter or Instagram pages. If you...
Media buyers are experts who purchase and curate ad spaces using functional blocks of social media to influence the buying process. Today’s B2B and B2C buying is a fully informed, customer-centric process, empowered by interactive digital marketplaces like...
Twitch is an excellent streaming and broadcasting platform that has given YouTube a run for its money. The platform is popular with gamers, internet personalities, DJs, etc., and attracts over 140 million users monthly. However, watching Twitch streams...
