Importance of SEO Content Creation

Importance of SEO Content Creation

SEO content holds a game-changing power in this constantly shifting world of digital marketing. It is not only about attaining a higher rank in the search engine results but about creating stories that resonate with your audience and build a connection with them in...
Data-Driven E-Commerce: How to Best Understand Your Customers

Data-Driven E-Commerce: How to Best Understand Your Customers

In this fiercely competitive digital arena, how do you leverage data to stay afloat or propel your ecommerce business to the next level of success?   Every interaction, click, and purchase leaves behind a digital footprint with loads of insights that can be...
Media Buying vs Digital Marketing

Media Buying vs Digital Marketing

Many people think media buying and digital marketing mean the same thing in the broader field of marketing. However, they’re distinct but crucial in making a brand visible and grown. Media buying is acquiring an ad space on websites, social media, and search engines. ...
How much time should social media marketing take each week?

How much time should social media marketing take each week?

When you are overseeing a busy marketing team, you have multiple activities to oversee. From planning new product launches to scheduling marketing activities, you barely have a few minutes to monitor your company’s LinkedIn, Twitter or Instagram pages.    If you...
How Do I Become a Social Media Buyer?

How Do I Become a Social Media Buyer?

Media buyers are experts who purchase and curate ad spaces using functional blocks of social media to influence the buying process.    Today’s B2B and B2C buying is a fully informed, customer-centric process, empowered by interactive digital marketplaces like...